Many of you probably know that Starbucks has just unveiled a new logo. When any company does this, the public response back very quickly and, must I say, vocally. Gap had the worst response in 2010 to a new logo because they wanted a fresher look. That didn’t turn out very well considering it was only a week later that they switched back to the old classic GAP logo. The Starbucks one is getting mixed reviews, you hate it or you love it.
The logo still has the traditional Siren in the same shape. So they did keep it recognizable to the old logo and you can’t confuse the Siren with another company. However, a lot of customers recognized the black and green contrast as the Starbucks logo. When they got rid of the black, it almost makes it a new company. Colour is a vital component of any logo. People associate with colour first.
The name is also gone from the logo. Starbucks has become well-known enough in North America, that is not needed for them to have their name within the logo like Apple and Nike. Starbucks reasoning for getting rid of the name is so they can enter different markets and put their logo on things that have nothing to do with coffee. However, they could have just gotten rid of the word “coffee” and kept Starbucks in there.
It’s a logo that I’m gonna have to adjust to. I think the loss of the colour black is throwing me off a bit. The logo still has a bit of history with a bolder and simpler icon. I think it suits the company due to their plans are for the future.
Do you like the new simple and fresh Starbucks logo?