Today, we all know this logo. Belongs to Apple. It’s a simple and clean logo. Today, I learned that there was so much symbolism in the logo that I have never really thought about. The obvious one is that Apple represents intellect. But the one that I thought was clever and a bit cheesy. Was the Bite out of the apple. It actually represent a “byte” in technology computer terms.
It’s hard to imagine that this was the first logo of the company.
It has the same sorta concept of showing intellect but it a much more complex way. That is Sir Isaac Newton under a tree. Its to show the company intellect and discovery to a new technology.
When they changed the logo a year later to the rainbow apple, and consumer could recognize the shape and give interpretation their own meaning to the logo, business started getting better.
The logo is the face of the company. Its amazing on how much of a business relies on a good logo to succeed.